MARKETING AND TECH BUSINESS COURSES
In today’s fast-changing world, technology is transforming the way we do business and communicate with customers. Marketing is no longer just about promoting products; it is about innovation, creativity, and using data to make smarter decisions.
These courses are designed to help learners understand how tools like artificial intelligence, digital marketing, automation, and creative thinking can shape the future of business. Each program focuses on practical skills that connect technology, strategy, and innovation to build stronger brands, improve customer engagement, and create real value in a digital economy.
1. PREDICTIVE MARKETING, ROBOTS, CHATBOTS
This course provides learners with a solid foundation in predictive marketing, automation, and conversational intelligence. It examines how these technologies reshape customer engagement, organizational design, and strategic marketing practices in the context of artificial intelligence.
2. DIGITAL MARKETING AND NEW TECHNOLOGIES
This course explores the dynamics of high-tech markets and the strategic approaches that help organizations maintain a competitive advantage in marketing environments shaped by rapid technological change and innovation cycles. Learners will examine how marketing strategies adapt to technological convergence and how innovation drives business performance.
3. THE METAVERSE & NEW MARKET
This course explores how emerging technologies—artificial intelligence, blockchain, and immersive media such as virtual and augmented reality—are transforming marketing and business strategy. Learners will examine how these innovations reshape consumer behavior, brand engagement, and organizational decision-making.
4. INNOVATION-DRIVEN MARKETING & CHANGE MANAGEMENT
In today’s fast-changing and competitive business environment, creativity is a key factor for success and resilience. This course examines how organizations use creativity not only for design or communication but also as a core managerial skill to adapt to uncertainty, challenge established ideas, and build innovative marketing strategies