This course explores the dynamics of high-tech markets and the strategic approaches that help organizations maintain a competitive advantage in marketing environments shaped by rapid technological change and innovation cycles. Learners will examine how marketing strategies adapt to technological convergence and how innovation drives business performance.

Learners will be taught how to:

• apply the marketing mix (4Ps) to technology-based products and services.
• design and manage innovation strategies across product portfolios.
• use digital marketing tools to enhance visibility and accelerate market adoption.

Course Details:

• Age Group: 21 and above
• Course Type: General
• Duration: 20 Hours
• Fees: AED 6,000
• Qualifications: High School
• Delivery Mode: Online
• Certification: Certificate of Completion by KHDA
• Assessment: Quiz / MCQ